EE TO LAUNCH EXPERIENCE STORE IN ABBEY CENTRE
EE is set to open a state-of-the-art 2,319 sq ft experience store in Abbey Centre, inviting shoppers to discover the latest connected technology.
The new store, opening Thursday 30th January 2025, will combine physical and digital experiences to bring to life the latest connected technology, and serve as a hub for the local community to work, learn and play.
Designed to empower customers with the best connectivity and technology solutions for their connected life, the new concept reinvents the role of the traditional phone shop, enabling shoppers to get up close and personal with the latest innovations.
Visitors will explore carefully curated experience zones, with each demonstrating how cutting-edge technology and connectivity is enhancing everyday life – from gaming and relaxing, to working and learning.
CALLING ALL GAMERS
Abbey Centre gamers of all levels can feel the power of EE’s network and discover the latest and greatest in gaming – with the most up-to-date games and consoles available to try, as well as expert advice from the team on a range of bundles and plans.
BASE CAMP
Customers can sit down and stay a while; with comfortable sofas, work benches and collaborative worktops; catch up on emails or speak to one of the EE team for advice on a range of products and services.
Shoppers can also drop off their device for a rapid two-hour repair service, whatever network they are on.
TRY BEFORE YOU BUY
Try before you buy with an interactive bench inviting customers to trial the latest innovations, discover new devices and speak to the experts. A host of technology will be on display, evolving as new drops hit the shelves, with visitors able to browse and purchase their chosen products online.
Asif Aziz OBE, Retail Director at EE, said:
“Our vision is for each of our EE stores to be so much more than a traditional phone shop. We know that our customers want innovative and exciting retail experiences that give them a reason to visit time and time again. We have therefore redesigned our stores to ensure EE continues to offer the most personal, customer-focused service on the high street, helping people get more out of their connected lives and allowing them to see what the future’s got in store.”
The Abbey Centre EE Experience store will open Thursday 30th January 2025, meanwhile EE will continue to serve and trade from Unit 73.
