Helen Steele X Dunnes Stores, Exclusive to Abbey Centre

28th May 2019

Following the successful launch of Helen Steele X Dunnes Stores at the beginning of 2019, the highly anticipated second collection has just landed in Dunnes Stores Abbey Centre.

The collection, featuring 25 activewear staples, is exclusive to Abbey Centre in NI.

The designs have been inspired by Helen Steele’s use of colour therapy as a guide: Hues of pink, nurture; purple connects the mind to the body and these colours are anchored by green, creating an overall feeling of balance between the body and mind.

The aim of the collection is to allow women to transition effortlessly from running track to festival, without feeling the need to sacrifice fashion in favour of high-quality activewear.

Speaking of the collection’s design process, Helen said, “Each piece is designed for the optimum workout, but it was also important that I created a something that is fashion-forward, inclusive and colourful – of course!”

The collection, which encompasses festival wear, performance wear and the crossover between the two, features a long sleeve crop tee, double-layered shorts and long line vests. To top it off, the lightweight printed puffer, hooded poncho and retro zip through jacket are this festival season’s must haves.

Shop the look in store at Abbey Centre now

 


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